About Peripherii
"Peripherii was born from a simple question: why shouldn’t the most innovative products also be the most beautiful? We’re building a platform where women don’t have to compromise."
— Priti Moudgill
At Peripherii, we’re building the go-to destination for women who want more from their everyday essentials. Our platform spans three key categories
- tech accessories,
- beauty tools, and
- fashion-forward accessories - with a mix of original innovations and elevated, handpicked items from other premium brands.
We design standout products like Peripherii Smart Earrings, Glissage™, and the Twice Hook™ Belt, and we’re curating exclusive, high-end collaborations - sometimes even bespoke versions - from brands that share our values of innovation, sophistication, and style.
Innovation at the Edge
Our name, Peripherii, reflects the constant push to explore the edges of design. It’s about breaking boundaries, and creating brand new products that solve your fashion and beauty frustrations. Everything we offer is created or chosen to blend form, function, and elegance, so you never have to choose between beauty, performance, or comfort.
Our Philosophy
We design products that solve real problems without sacrificing elegance. Each of our items is a carefully crafted blend of beauty, functionality, and originality. At Peripherii, we’re committed to improving your day-to-day existence with seamless, stylish solutions that move with you, wherever life takes you.
Our Founders
No surprise then that our founders, Priti Moudgill and Sonal Budhiraja, are both engineers with outsize outside interests. Between them they have 5 degrees in engineering as well a passion for fashion.
Priti is an inventor who has created and licensed multiple consumer inventions, starting with the CrissCrosser™, to some of the largest corporations in the US including Scunci®, Conair Corporation, and Rubbermaid Newell®. She has a graduate degree from Cornell University, and a bachelor's degree from IIT Kanpur, both in chemical engineering. Her technical background also includes working as an Engineer/scientist at IBM Corporation. Priti speaks several languages, has a black belt in Tae Kwon Do, and loves flamenco dancing. She also enjoys puzzles, pickleball, and poetry. These diverse interests, together with her many interactions within diverse communities, are what inspire her to constantly dream up new products. Sonal has a Masters in Electrical engineering from LSU, and a B.Tech. from NITK. She has worked as a developer and writer at SAP and IBM. Her background also includes cutting edge projects such as programming a glove for use in virtual surgery.
Priti and Sonal recognized a glaring gap: most gadgets were designed by men, for men - with little consideration for women’s lifestyles or aesthetics. Frustrated by the sameness of existing headphones and inspired by the rise of smart voice assistants and hands-free living, they created SmartEarrings™ - a stylish, screen-free alternative that women actually want to wear.
That spark ignited a larger vision. Today, Peripherii is building a new kind of platform - one that curates and creates next-generation products across tech, fashion, and beauty, all designed with women at the center.