About Peripherii

 Innovation at the Edge

Our name, Peripherii, reflects the constant push to explore the edges of design. It’s about breaking boundaries, and creating brand new products that solve your fashion and beauty frustrations. 

Our Philosophy

We design products that solve real problems without sacrificing elegance. Each of our items is a carefully crafted blend of beauty, functionality, and originality. At Peripherii, we’re committed to improving your day-to-day life with seamless, stylish solutions that move with you, wherever life takes you.

We believe the future of design is one where form and function unite. We don't you to have to choose between convenience, comfort and putting your best face forward. Whether it’s enhancing your beauty routine, elevating your fashion, or integrating smart technology into your daily life, we create sleek, innovative solutions that help you look and feel your best—effortlessly.

Our Founders

No surprise then that our founders, Priti Moudgill and Sonal Budhiraja, are both engineers. Between them they have 5 degrees in engineering as well a passion for fashion.

Priti is an inventor who has created and licensed multiple consumer inventions, starting with the CrissCrosser™, to some of the largest corporations in the US including Scunci®, Conair Corporation, and Rubbermaid Newell®. She has a graduate degree from Cornell University, and a bachelor's degree from IIT Kanpur, both in chemical engineering. Her technical background also includes working as an Engineer/scientist at IBM Corporation. Priti speaks several languages, has a black belt in Tae Kwon Do, and loves flamenco dancing. She also enjoys puzzles, pickleball, and poetry. These diverse interests, together with her many interactions within diverse communities, are what inspire her to constantly dream up new products. Sonal has a Masters in Electrical engineering from LSU, and a B.Tech. from NITK. She has worked as a developer and writer at SAP and IBM. Her background also includes cutting edge projects such as programming a glove for use in virtual surgery.

Priti and Sonal both felt that most gadgets were made by men for men, and that there was a lacuna in products designed especially with women in mind. That, coupled with the rise of smart voice assistants, the need for hands-free, screen-free phone calls, and the utter sameness of existing headphones spurred them to create SmartEarrings™.

The vision has grown to include several other next-generation products in fashion and beauty that Peripherii's core customer both needs and wants.