PERIPHERAL VISION

Henri Bendel Illustrations by Izak Zenou

BUT WHAT'S THE STORY?

An engineer steps into the world of fashion retail and learns her first lesson from a Fifth Avenue buyer: you’re not selling a product. You’re selling a story.  

BUT WHAT'S THE STORY?

An engineer steps into the world of fashion retail and learns her first lesson from a Fifth Avenue buyer: you’re not selling a product. You’re selling a story.  

In Praise of “Dumb” Products

In Praise of “Dumb” Products

Is your product “too simple to patent”? Think again. This is the story of a headband, and how a deceptively basic idea ended up in Bergdorf Goodman, and spa and...

In Praise of “Dumb” Products

Is your product “too simple to patent”? Think again. This is the story of a headband, and how a deceptively basic idea ended up in Bergdorf Goodman, and spa and...

Smart Earrings: Not Just Pretty Earphones

Smart Earrings: Not Just Pretty Earphones

Smart Earrings: Not Just a Prettier Pair of EarphonesSmart Earrings may look like jewelry, but they’re engineered for real-life moments — preserving your privacy, poise, and presence when a call...

Smart Earrings: Not Just Pretty Earphones

Smart Earrings: Not Just a Prettier Pair of EarphonesSmart Earrings may look like jewelry, but they’re engineered for real-life moments — preserving your privacy, poise, and presence when a call...

Why I Invented Glissage

Why I Invented Glissage

Why did I invent Glissage? Because gua sha felt greasy, my mornings were chaotic, and water-retention made my face look like a blowfish. So I made the tool I couldn’t...

Why I Invented Glissage

Why did I invent Glissage? Because gua sha felt greasy, my mornings were chaotic, and water-retention made my face look like a blowfish. So I made the tool I couldn’t...

From Prototype to Powerhouse

From Prototype to Powerhouse

How founder Priti Moudgill partnered with Virscient to take Peripherii Smart Earrings from MVP status to a sophisticated new generation of wearable audio.

From Prototype to Powerhouse

How founder Priti Moudgill partnered with Virscient to take Peripherii Smart Earrings from MVP status to a sophisticated new generation of wearable audio.

Is the Best Gua Sha… Not a Gua Sha?

Is the Best Gua Sha… Not a Gua Sha?

Traditional gua sha tools can tug at skin, require messy oils, and feel intimidating to use. Enter Glissage—the modern, ice-based upgrade that offers all the benefits without the drawbacks. Learn...

Is the Best Gua Sha… Not a Gua Sha?

Traditional gua sha tools can tug at skin, require messy oils, and feel intimidating to use. Enter Glissage—the modern, ice-based upgrade that offers all the benefits without the drawbacks. Learn...